Tonye Cole dispels notion of Nigeria’s harsh business environment

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Contrary to the widespread belief that the Nigeria’s business environment is harsh, the Executive Director and Co-Founder of Sahara Group, Mr Tonye Cole has dispelled the belief, saying, “It is not a harsh environment”, Daily Trust reports.

He said it is high time potential entrepreneurs changed their mindset that the business environment is harsh even as he noted that the government’s ease of doing business has improved small businesses in the country.

Speaking at the Entrepreneurs’ Connect Forum, Cole said those who think the environment is harsh are venturing into areas that “are over populated and over-subscribed”. He tasked entrepreneurs to leverage on technology and proper research to drive their businesses.